About Us

🌸 The Brand Essence

Nikaa Apparels – Where Elegance Meets Everyday Comfort

Born in the heart of Erode, Tamil Nadu, Nikaa Apparels brings together the timeless charm of traditional Indian craftsmanship with the effortless comfort today’s women love. Each piece is thoughtfully chosen to make you feel confident, graceful, and at ease — from your morning meetings to your casual evenings.

✨ The Story Behind Nikaa

Founded by Nivetha (fondly called “Nikaa”), Nikaa Apparels began with a simple dream — to create everyday fashion that feels as good as it looks.

What started as a personal hunt for breathable, elegant, and affordable cotton clothing soon grew into a trusted brand loved by women across South India. From a small online venture to a growing label, Nikaa Apparels has become known for its pure cotton salwars, co-ords, and elegant festive edits — celebrating women of all ages, sizes, and walks of life.

Every Nikaa outfit tells a story of comfort, purity, and individuality — chosen with care, made to last, and designed to make you feel your most authentic self.

💫 What Makes Us Different

  • ✨ Pure fabrics only – Every piece is made from pure cottons and authentic ethnic fabrics.
  • 🪡 Tailored for comfort & style – Each design is tested for perfect fit, flow, and ease.
  • 💃 Inclusive sizing – From petite to plus sizes (up to 6XL), we celebrate every body.
  • 🎨 Unique limited collections – We believe in individuality and exclusivity, not mass production.

🌿 Our Promise & Philosophy

At Nikaa, we believe fashion should never feel forced. Our collections are thoughtfully chosen to move with you — whether you’re conquering a busy workday or celebrating life’s little festivities. We focus on authenticity, purity, and effortless style that stays timeless through every season.

🏡 Our Store & Reach

After two wonderful years as an online brand, we are thrilled to open our first standalone store in our home city — Erode, Tamil Nadu.

📍 Visit Us:
35, First Floor, Muthu Complex, Above City Mart,
Near Kurinji Café, NGGO Colony, Erode.

✨ Explore our collection online at nikaaapparels.com
and follow us on Instagram @nikaa.apparels for our latest edits, festive drops, and behind-the-scenes stories.

💌 From Our Founder

“Every Nikaa outfit is dreamt to feel like home — soft, breathable, and made with care and love.
My mission is simple: to make every woman feel beautiful in her own skin, without ever compromising on comfort.”
— Nivetha, Founder, Nikaa Apparels

Keywords: pure cotton salwars, ethnic wear for women in Tamil Nadu, cotton co-ords, Erode boutique, plus-size ethnic wear, women’s festive collections, comfortable Indian fashion, Nikaa Apparels Erode, pure fabric ethnic wear.